Janine Bergen - 4 Closed Transactions with $513 CPA per Deal
Janine Bergen is a killer agent based out of Winnipeg, Manitoba. She closed 4 deals with an average CPA of $513. Janine is now looking to scale her real estate business after validating her marketing in her market.
Story:
State 1: Looking to implement online lead generation.
State 2: 4 closed transactions
Janine Bergen closed 4 deals after spending only $2,035 on paid advertising. Average CPA per deal is $513. That is spending a little over $500 to close one deal. She was able to hit these numbers and achieve these results by a strong follow-up process after validating her marketing message in her market. Facebook/Instagram ads with a strong automated follow-up process to start conversations resulted in 4 transactions and multiple other relationships built through the process. Janine will see the true ROI with social ads 12 months later since social ads are 6-12 months out.